Why tightly connected branding yields higher online B2B sales

Aligning the digital customer and brand experience ecosystems is critical, according to a new survey and report from Forrester Research Inc. Even though 53% of B2B buyers responding to the survey have used a digital channel to complete a purchase, many respondents said they were dissatisfied with the ease of doing business when purchasing digitally. […] The post Why tightly connected branding yields higher online B2B sales appeared first on Digital Commerce 360.