Why B2B marketplaces fail—and how to make sure yours does not

As ecommerce becomes more distributed, B2B companies are realizing opportunities to leverage a company-operated marketplace alongside their existing business model. In fact, McKinsey & Co recently reported that 79% of online suppliers have built, are building, or are planning to build a company-operated marketplace. By developing a company-owned marketplace, B2B companies can boost product depth, […] The post Why B2B marketplaces fail—and how to make sure yours does not appeared first on Digital Commerce 360.