What is ecommerce doing to the sales rep’s job?
So, what is preventing B2B businesses from embracing ecommerce? Surprisingly, sales reps are the ones hampering B2B ecommerce take-up. Just over 70% of B2B decision makers believe that a conflict with sales reps is inevitable when switching to B2B ecommerce. Many sales reps will want to cling on as long as possible, but in today’s […]
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