Weighing the risks and rewards of selling on a marketplace

Allison McGuire has had it with the Amazon marketplace.  The vice president of marketing for Paper Mart recently decided to stop selling products on Amazon. The reasons, McGuire says, are varied. First, the high fees charged by Amazon for its Fulfillment by Amazon (FBA) program were problematic.   “The FBA program was very difficult just […] The post Weighing the risks and rewards of selling on a marketplace appeared first on Digital Commerce 360.