Warranties can be a path to higher conversions and larger order values

For some brands, like outdoor apparel and gear brand The North Face, warranties are integral to their identities. “In the early days of The North Face, our corporate mission statement was simply ‘bring the customer back,’” says Carol Shu, senior manager of global sustainability for the brand. “And the thinking was that a satisfied customer […] To access this post, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Top 500 Database – Top 500 Database, Top 500 Database, Top 500 Database – Top 500 Database w/Report, Top 1000 Database – Top 1000 Database w/Report, Top 1000 Database – Top 1000 Database, Europe Database, Latin America Database, Global Online Marketplaces Database, Complimentary Top 1000 Database, Next 1000 Database – Next 1000 Database, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, North American Retailer Starter Kit, International Retailer Starter Kit or Silver Membership. The post Warranties can be a path to higher conversions and larger order values appeared first on Digital Commerce 360.