Walmart’s paid loyalty program stops growing

Walmart+, the paid loyalty program Walmart Inc. launched in September 2020, hit a plateau at about 11 million members in the quarter ending in July 2022, according to a report from Consumer Intelligence Research Partners LLC (CIRP), a Chicago-based market research firm. The 11 million members represent roughly 22% growth compared with 9 million members […] The post Walmart’s paid loyalty program stops growing appeared first on Digital Commerce 360.