Victoria’s Secret acquires digital native Adore Me for $400 million

Lingerie giant Victoria’s Secret & Co. announced this week it would acquire digital native lingerie brand Adore Me Inc. for $400 million. The deal will give Victoria’s Secret access to Adore Me’s technology and 1.2 million active customers, a portion of whom partake in the brand’s home try-on service and monthly subscription service. The retailers […] The post Victoria’s Secret acquires digital native Adore Me for $400 million appeared first on Digital Commerce 360.