Top 1000 conversion rate by subgroup and category
DNVB conversion A shift in 2021 occurred within the consumer brand manufacturer category, as digitally native brands closed the conversion-rate gap with other, mostly older and more established brands. The web-first brands increased their median conversion rate to 2.59% in 2021 from 2.51% a year earlier. That brought the digital brands to within shouting distance […]
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