There is more than one way to manage customer data
Coffee retailer Bean Box has two different customers: gift buyers and loyal subscribers. CEO Matthew Berk knows that 40% of its revenue comes from recurring and predictable subscriber customers. “That’s a healthy place to be in terms of revenue coming from subscribers. But the challenge with ecommerce is the system of record,” Berk says. “How […]
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The post There is more than one way to manage customer data appeared first on Digital Commerce 360.
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