There is more than one way to manage customer data

Coffee retailer Bean Box has two different customers: gift buyers and loyal subscribers. CEO Matthew Berk knows that 40% of its revenue comes from recurring and predictable subscriber customers. “That’s a healthy place to be in terms of revenue coming from subscribers. But the challenge with ecommerce is the system of record,” Berk says. “How […] To access this post, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Top 500 Database – Top 500 Database, Top 500 Database, Top 500 Database – Top 500 Database w/Report, Top 1000 Database – Top 1000 Database w/Report, Top 1000 Database – Top 1000 Database, Europe Database, Latin America Database, Global Online Marketplaces Database, Complimentary Top 1000 Database, Next 1000 Database – Next 1000 Database, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, North American Retailer Starter Kit, International Retailer Starter Kit or Silver Membership. The post There is more than one way to manage customer data appeared first on Digital Commerce 360.