The stark digital gap between B2B’s older and younger buyers

Younger versus older business buyers have a few things in common. Both groups want to use sales, supply chain and procurement channels to make their jobs easier, faster and more effective. But how they use these channels are in contrast between the ages groups, says a new report from Forrester Research. “Forrester’s research shows that […] The post The stark digital gap between B2B’s older and younger buyers appeared first on Digital Commerce 360.