The myth busters of B2B ecommerce

Once a stepchild to in-person sales, the B2B ecommerce channel is now a key purchasing gateway for many corporate buyers. But today, corporate buyers aren’t just open to B2B ecommerce. Two-thirds now rely on digital and remote channels throughout their purchasing journey, according to research from McKinsey & Co. The conventional wisdom around B2B ecommerce […] The post The myth busters of B2B ecommerce appeared first on Digital Commerce 360.