The cord cutters: Retailers move to appeal to consumers on streaming devices
Today’s younger demographic is increasingly viewing their entertainment through connected TV (CTV) via streaming services instead of satellite and cable. In the last week of December 2021, U.S. consumers streamed 183 billion minutes of CTV, surpassing the early 2020 COVID-19 lockdown record peak of 166 billion minutes, according to Nielsen, which measures traditional linear television […]
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