Shein rival Temu makes splashy Super Bowl debut

Chinese-owned ecommerce upstart Temu made its Super Bowl debut on Feb. 13, an unofficial coming-out party for an online shopping app that has climbed American download charts since its debut late last year. PDD Holdings Inc.’s service ran two 30-second spots featuring a trendy shopper twirling and dancing to phrases like “Cha-ching! I feel so rich, oh […] The post Shein rival Temu makes splashy Super Bowl debut appeared first on Digital Commerce 360.