Sweetwater opens Gear Exchange marketplace for used instruments

Sweetwater has opened a standalone marketplace, Gear Exchange, for used musical instruments and equipment. But one of the main goals of the marketplace is to drive sales of new instruments on the company’s main website. “It’s a growth initiative for sure,” said Andy Rossi, vice president of Gear Exchange. “And it’s sort of parallel world […] The post Sweetwater opens Gear Exchange marketplace for used instruments appeared first on Digital Commerce 360.