Stores aren’t going away, but their role keeps evolving

Fine jewelry brand Blue Nile Inc. built its business selling diamond engagement rings online. But buying an engagement ring on the web isn’t for everyone, says David Olsen, Blue Nile’s senior vice president of strategy, analytics and retail. In late 2020, Blue Nile shifted its business model, opening showrooms in California, Colorado and Illinois. As […] To access this post, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Top 500 Database – Top 500 Database, Top 500 Database, Top 500 Database – Top 500 Database w/Report, Top 1000 Database – Top 1000 Database w/Report, Top 1000 Database – Top 1000 Database, Europe Database, Latin America Database, Global Online Marketplaces Database, Complimentary Top 1000 Database, Next 1000 Database – Next 1000 Database, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, North American Retailer Starter Kit, International Retailer Starter Kit or Silver Membership. The post Stores aren’t going away, but their role keeps evolving appeared first on Digital Commerce 360.