Navigating a cookie-free customer journey

“Consumers want to be romanced,” says Spiceology CEO Chip Overstreet. Home chef customers come to Spiceology.com to order spices and understand the history and background of what they’re purchasing, Overstreet says. “These customers want user-generated content, customer ratings and reviews, recipes — and then be seduced into buying the products,” he says. Now that third-party […] The post Navigating a cookie-free customer journey appeared first on Digital Commerce 360.