Shade-finding selfies? ILIA Beauty forgoes AI for human-based approach

“Everything I can explain, I’ve learned firsthand. It’s not like agencies are telling us what to do,” says Albert Chong, vice president of digital marketing at ILIA Beauty. Chong runs the digital marketing arm of ILIA, a cosmetics brand that’s gained traction online among loyal followers. Chong says the brand’s in-house approach to digital marketing […] The post Shade-finding selfies? ILIA Beauty forgoes AI for human-based approach appeared first on Digital Commerce 360.