Retailer uses machine learning to entice shoppers to click and buy

Retailer uses machine learning to entice shoppers to click and buy
“If you’re going to send an email to somebody, you want to send emails to people that are likely to click — and purchase,” says Jeff Ekblad, chief marketing officer at music instrument and equipment retailer Sweetwater. Ekblad uses artificial intelligence customer engagement vendor Blueshift’s “create predictive model,” which Sweetwater uses to plan promotional strategy […] The post Retailer uses machine learning to entice shoppers to click and buy appeared first on Digital Commerce 360.
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