Patagonia demonstrates how digitization helps both the environment and the bottom line

Want to help the environment? Start small and use technology, according to Patagonia Inc. The retailer recently overhauled the way it processes paper hang tags. Paper hang tags are still attached to each piece of clothing and include information about the brand and product. But Jennifer Patrick, global manager of packaging and branding, found a […] The post Patagonia demonstrates how digitization helps both the environment and the bottom line appeared first on Digital Commerce 360.