Omnichannel retailers have the best conversion rates

Ecommerce merchants hoping to see conversion rates keep rising in 2021 were disappointed. Conversion rates — the percentage of website visits that result in a purchase — for top online retailers barely budged in 2021. Among the 14 product categories Digital Commerce 360 tracks, sporting goods retailers were the only group whose median conversion rate […] The post Omnichannel retailers have the best conversion rates appeared first on Digital Commerce 360.