An apparel retailer finds it challenging to repeat 60% web sales growth from 2021

As the cost of digital ads increases, online apparel retailer Natural Life is paying more for fewer clicked ads, says Carolyn Grana, director of digital. Rather than allocate most of its ad spending on Facebook ads, Grana says the demise of third-party cookies has forced the retailer to reassess its digital marketing strategy. “It was […] The post An apparel retailer finds it challenging to repeat 60% web sales growth from 2021 appeared first on Digital Commerce 360.