Natori invests in livestreaming to appeal to new generation of customers

Will livestreaming ever be as big in the U.S. as it is in China?  “Absolutely not,” says Ken Natori, president of The Natori Co. “But, for us, from an ecommerce perspective, it is important to be an early adopter of livestreaming,” he says.   The conversion rate during Natori’s inaugural live selling event on Oct. […] The post Natori invests in livestreaming to appeal to new generation of customers appeared first on Digital Commerce 360.