My Obvi plans for the holiday rush earlier this year as lead times triple

It’s never too early to think about the holiday rush, says Ashvin Melwani, chief marketing officer at My Obvi, a supplements DTC brand. “The biggest thing we’re looking at right now is our lead times,” he says. “Last year, they were four weeks out, and this year, it’s tripled to more than 12 weeks. We’re […] The post My Obvi plans for the holiday rush earlier this year as lead times triple appeared first on Digital Commerce 360.