MSC Industrial Supply’s holistic approach to customer experience

MSC Industrial Supply Co. has long focused on a digital commerce strategy that has put its ecommerce sales at close to $2 billion, more than half of total sales. Backing those numbers is a digital technology platform that supports MSC’s holistic strategy of engaging customers across channels, and through coordinated sales, marketing and service operations. […] The post MSC Industrial Supply’s holistic approach to customer experience appeared first on Digital Commerce 360.