[Member‑exclusive content] How Black History Month inspired retailers’ February marketing campaigns

As Black History Month wraps up, here’s a look at how online retailers have marked the occasion. A significant number have committed to greater representation and continued support of the Black community and social justice causes beyond February, Digital Commerce 360 researchers noted. Merchants employed some longer-term, diversity-driven strategies in their marketing campaigns. These included […] To access this post, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021 or Silver Membership. The post [Member‑exclusive content] How Black History Month inspired retailers’ February marketing campaigns appeared first on Digital Commerce 360.