Marketers plan early for thoughtful discounting as costs increase

Retailers take note: Plan now for the holidays. Supplements retailer My Obvi is experiencing triple the lead times for receiving merchandise this summer compared with 2021. “We’re figuring out how to move forward,” says Ashvin Melwani, chief marketing officer. It’s not as though the retailer can easily switch manufacturers, Melwani says. Switching suppliers could impact […] To access this post, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Top 500 Database – Top 500 Database, Top 500 Database, Top 500 Database – Top 500 Database w/Report, Top 1000 Database – Top 1000 Database w/Report, Top 1000 Database – Top 1000 Database, Europe Database, Latin America Database, Global Online Marketplaces Database, Complimentary Top 1000 Database, Next 1000 Database – Next 1000 Database, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, North American Retailer Starter Kit, International Retailer Starter Kit or Silver Membership. The post Marketers plan early for thoughtful discounting as costs increase appeared first on Digital Commerce 360.