Marketers plan early for thoughtful discounting as costs increase
Retailers take note: Plan now for the holidays. Supplements retailer My Obvi is experiencing triple the lead times for receiving merchandise this summer compared with 2021. “We’re figuring out how to move forward,” says Ashvin Melwani, chief marketing officer. It’s not as though the retailer can easily switch manufacturers, Melwani says. Switching suppliers could impact […]
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