Manufacturers come up short making B2B ecommerce like B2C

Business buyers yearn for B2C experience Digital business buyers increasingly want a business-to-consumer, or Amazon-like, experience when making B2B purchases online. But for many manufacturers, offering business buyers that B2C ecommerce experience is much easier said than done. In fact, if the results of a new mystery shopping survey of 250 manufacturing ecommerce sites from […] The post Manufacturers come up short making B2B ecommerce like B2C appeared first on Digital Commerce 360.