Manufacturers come up short making B2B ecommerce like B2C
Business buyers yearn for B2C experience Digital business buyers increasingly want a business-to-consumer, or Amazon-like, experience when making B2B purchases online. But for many manufacturers, offering business buyers that B2C ecommerce experience is much easier said than done. In fact, if the results of a new mystery shopping survey of 250 manufacturing ecommerce sites from […]
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