Magnolia Boutique’s social media posts result in 79% jump in web sales

Online apparel retailer Magnolia Boutique spends about 50% of its ad budget on Facebook and Instagram ads to promote categories. Despite lockdowns during the pandemic, CEO Susan DelPriore says demand for its affordable and seasonal clothing continued throughout 2020. In 2020, sales increased by 28% compared with 2019. That momentum continued in 2021 as web […] The post Magnolia Boutique’s social media posts result in 79% jump in web sales appeared first on Digital Commerce 360.