Keynote Spotlight: Grainger CEO DG Macpherson on serving the customer in digital B2B

Today’s B2B customer, thanks to ecommerce and related digital technology, is all-encompassing. And because of the internet and the increasing presence of the digital-first business buyer, customers are in constant contact with their suppliers across multiple channels. The state of business-to-business digital commerce these days is all about serving the digital buyer—and doing it better […] The post Keynote Spotlight: Grainger CEO DG Macpherson on serving the customer in digital B2B appeared first on Digital Commerce 360.