Kellogg’s strategy for staying ahead of the ecommerce curve

In an era when B2B buyers are becoming digital-first customers, manufacturers and suppliers not only need to be more forward thinking to stay ahead of the competition. They also must seize the opportunities ecommerce presents to grow sales and increase customer retention. One way to achieve those goals is through data analytics. Addressing an audience […] The post Kellogg’s strategy for staying ahead of the ecommerce curve appeared first on Digital Commerce 360.