How try before you buy helps apparel retailer increase AOV by 30%

“Fit is the number one source of frustration for our customers,” says Nadia Boujarwah,. co-founder and CEO of Dia & Co. The online apparel retailer offers women who are sizes 10 to 5X the ability to try on outfits before they buy. Because of this feature, it was crucial for Boujarwah to build the business around […] The post How try before you buy helps apparel retailer increase AOV by 30% appeared first on Digital Commerce 360.