How retailers continue to personalize with fewer ways to track shoppers

Making a good first impression at Goodlife Clothing comes down to personalization.     The apparel merchant tailors the landing pages shoppers view when they arrive on the site based on the ads they clicked on, says Jesse Miller, vice president of growth. For example, a new shopper is likely to land on page that features […] The post How retailers continue to personalize with fewer ways to track shoppers appeared first on Digital Commerce 360.