How General Mills tells a better brand story online

A global manufacturer of storied brands like Betty Crocker, Pillsbury, and Wheaties, General Mills Inc. basks in globally dispersed online brand content that contributes to companywide sales.   But the company recently realized its corporate brand had a story that it wasn’t telling well. By refreshing its overall brand image on a redesigned website, however, […] The post How General Mills tells a better brand story online appeared first on Digital Commerce 360.