How Ecolab figured out an online personalization formula

How Ecolab figured out an online personalization formula
When it comes to personalization in B2B ecommerce, the goal is to deliver a customized user experience that shows the seller understands customers’ needs, builds customer loyalty, and increases conversions through a better buying experience. Ecolab Inc., a water treatment and purification systems manufacturer, concluded in 2020 that it needed to revamp its website personalization […] The post How Ecolab figured out an online personalization formula appeared first on Digital Commerce 360.
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