How Caterpillar sells $10 million in dealer online parts daily

Many big manufacturers are still highly reluctant to discuss in detail how their online strategy – and sales – are performing given the competitive nature of business-to-business digital commerce. Caterpillar Inc., one of the world’s largest construction equipment manufacturers, is a prime example. But recently, Caterpillar, a nearly 100-year-old company with 2021 sales of $51 […] The post How Caterpillar sells $10 million in dealer online parts daily appeared first on Digital Commerce 360.