Fundraising shift guides communication approach for Double Good

Double Good disguises itself as a popcorn company, but it’s really all about fundraising. It started in 1998 and pops 15,000 pounds of popcorn every day. It began offering fundraising opportunities for kids in 2003, changing the company’s trajectory. The COVID-19 pandemic accelerated the company’s transformation from a popcorn retailer to a primarily virtual fundraising […] The post Fundraising shift guides communication approach for Double Good appeared first on Digital Commerce 360.