Forever 21 caters to Gen Z shoppers with fast checkout, metaverse products

With a mobile, Gen Z shopper, the checkout page has to be fast, says Jacob Hawkins, chief marketing officer, digital at apparel retail chain Forever 21. “We have a Gen Z customer and she wants it, and she wants it now,” Hawkins says. “She is very tech savvy. She wants to check out quickly, and […] The post Forever 21 caters to Gen Z shoppers with fast checkout, metaverse products appeared first on Digital Commerce 360.