Ford hits the gas in race to go fully digital commerce

Ford Motor Co. has big plans for ecommerce. It’s in the process of reinventing its supply chain and changing the way its dealers sell cars, says CEO Jim Farley. To achieve its new ecommerce strategy, Ford is borrowing a page from the playbook retail chain Target Corp. developed and uses to keep pace with Amazon.com. […] The post Ford hits the gas in race to go fully digital commerce appeared first on Digital Commerce 360.