Email marketing: Retailers send more email but ease up on promotions

Top 1000 retailers increased the number of emails they sent consumers in 2021 on average but sent fewer with promotional offers, according to a Digital Commerce 360 analysis of data from email marketing firm MailCharts. Email marketing frequency The median number of emails sent increased to 167 in 2021 from 154 the year before. 2020 […] To access this post, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021 or Silver Membership. The post Email marketing: Retailers send more email but ease up on promotions appeared first on Digital Commerce 360.