Disney+ subscribers to get first crack at new toys in online test

Walt Disney Co.’s flagship streaming service will give subscribers the first chance to buy new toys and merchandise. This will test whether the company can expand Disney+ beyond movies and TV shows. Starting Tuesday, subscribers can go to the company’s main shopping website or scan a QR code when viewing a “Shop this Story” section […] The post Disney+ subscribers to get first crack at new toys in online test appeared first on Digital Commerce 360.