Direct marketers lead Top 500 median conversion rate lift

The median conversion rate among the Top 500 rose in 2021, albeit slightly, to 3.13% from the 3.10% seen a year earlier. But that modest growth largely was confined to the retailers we call direct marketers. Top 500 companies in this group generate a significant portion of their sales through channels other than physical stores […] The post Direct marketers lead Top 500 median conversion rate lift appeared first on Digital Commerce 360.