Despite tensions, many Chinese online shoppers still covet Western goods

China’s relations with the U.S. and Europe may be strained, but many Chinese consumers still want their Nike sneakers and Burberry trench coats. A May 2022 survey of 1,000 Chinese online shoppers who have purchased cross-border in the past year shows 51% say they plan to buy more from Western brands in the year ahead. […] The post Despite tensions, many Chinese online shoppers still covet Western goods appeared first on Digital Commerce 360.