Demystifying the B2B digital sales funnel

In today’s digital commerce world, understanding the sales funnel is the key to success. When selling to a business, the individuals you’re engaging with are dealing on behalf of others within the business, rather than making a purchasing decision based on their own wants or needs. A major difference between the B2C sales funnel and […] The post Demystifying the B2B digital sales funnel appeared first on Digital Commerce 360.