Children’s apparel retailer French Toast shifts its marketing strategy

Social media is a focal point for French Toast, a children’s uniform and apparel retailer, says Alyson Shapero, vice president of brand, digital and wholesale marketing. After tough years of supply chain issues in 2020 and 2021, the merchant’s focus shifted to how to divvy up its advertising budget in 2022. French Toast is No. […] The post Children’s apparel retailer French Toast shifts its marketing strategy appeared first on Digital Commerce 360.