Conversion rate: Top 1000 retailers hold onto pandemic-era gains
Consumers’ frenzied search for goods online in the early days of the pandemic led to a significant surge in Top 1000 retailers’ conversion rate. It rose to a 2.86% median in 2020 from 2.21% a year earlier. The good news for retailers is that the similar 2021 median conversion rate, 2.84%, suggests consumers are still […]
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