Buy-now-pay-later options catch on with online retailers and shoppers
Keyzar Jewelry offered PayPal’s Pay in 4 and Shopify’s Shop Pay Installments as buy-now-pay-later (BNPL) options as soon as it launched its ecommerce site in January 2021. It was a natural fit for the retailer with an average order value of $2,500, says Chief Marketing Officer George Pich. What surprised him was that customers were […]
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