Blue Nile expands its physical presence to win new customers

Fine jewelry brand Blue Nile Inc. built its business selling diamond engagement rings online. But buying an engagement ring on the web isn’t for everyone, says David Olsen, Blue Nile’s senior vice president of strategy, analytics and retail. In late 2020, Blue Nile (No. 143 in the 2022 Digital Commerce 360 Top 1000 ranking) shifted its business model […] The post Blue Nile expands its physical presence to win new customers appeared first on Digital Commerce 360.