Beyond the discount: Digital marketers appeal to holiday shoppers with personalized ads, experiences

It is risky to hold on to old inventory for the purpose of marking it down as part of a holiday promotions strategy because it might not sell. But this strategy paid off for outdoor apparel retailer Mountain Khakis for the 2022 holiday season.     The retailer kept its new merchandise at full price and placed […] To access this post, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Top 500 Database – Top 500 Database, Top 500 Database, Top 500 Database – Top 500 Database w/Report, Top 1000 Database – Top 1000 Database w/Report, Top 1000 Database – Top 1000 Database, Europe Database, Latin America Database, Global Online Marketplaces Database, Complimentary Top 1000 Database, Next 1000 Database – Next 1000 Database, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, North American Retailer Starter Kit, International Retailer Starter Kit or Silver Membership. The post Beyond the discount: Digital marketers appeal to holiday shoppers with personalized ads, experiences appeared first on Digital Commerce 360.