Beyond the discount: Digital marketers appeal to holiday shoppers with personalized ads, experiences
It is risky to hold on to old inventory for the purpose of marking it down as part of a holiday promotions strategy because it might not sell. But this strategy paid off for outdoor apparel retailer Mountain Khakis for the 2022 holiday season. The retailer kept its new merchandise at full price and placed […]
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The post Beyond the discount: Digital marketers appeal to holiday shoppers with personalized ads, experiences appeared first on Digital Commerce 360.
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