Beleaguered cosmetics brand Morphe closes US stores to focus on ecommerce

Morphe makeup, which reached a social media-fueled $2 billion valuation, said it plans to close all its U.S. stores. On Thursday, the company listed about 20 locations on its website. Forma Brands, Morphe’s parent, said in a statement that it’s shutting down its physical stores to focus on ecommerce and wholesale. Partnerships with powerhouse internet […] The post Beleaguered cosmetics brand Morphe closes US stores to focus on ecommerce appeared first on Digital Commerce 360.