Back-to-school sales growth will be more in-store than online

Despite fears of a possible economic downturn, shoppers will spend 7.5% more with retailers during the back-to-school season than last year. More of the growth will go to brick-and-mortar stores than to retail websites, according to the latest MasterCard SpendingPulse report. MasterCard projects an 8.2% increase in in-store sales versus online growth of 4.3%. The […] The post Back-to-school sales growth will be more in-store than online appeared first on Digital Commerce 360.